Hello) I am Oxana Bayra — CG artist, expert in graphic design, the founding ideology of transmitting visual information through a synergy of allegory and sensory association.

Oxana Bayra — the brand artist designer

17 years of
experience

400+ projects

Among customers: Nestle, PepsiCo, Sberbank, ITM Group, Moscow City Hall, Enjourney...

Oxana Bayra — the brand artist designer

During my creative journey from designer to creative director, with interest and love, I have implemented several hundred projects in concept art, website development and graphic design. I will note some projects that are of particular importance to me, as a creator.

MetaCreatures

This is paintings series, work on which began in 2019. Each MetaCreature, like a mirror, reflects one states in which we can be. For example, drive, inspiration, rage, relaxation... everything that fills our life. Exploring psychological states, sensory associative connections and the perception of images in a cultural context, I build a visual allegory, expressing it through colors and shapes that synesthetically correspond to state. In these works, color does not refer to physical coloring of objects, it reflects an emotional resonance. It is important for me that an image is favorable from psychological, so MetaCreature bring energy and a high class of aesthetics.

View the MetaCreatures collection // Choose your MetaCreature

Art & design 2004 — 2018

Social poster «Third in a relationship» was created in 2004. In those days, mobile phones were just beginning to be widely used by the people. Even then, I noticed a growing trend, as people's immersion in gadgets led to the degradation of their life communication skills and a decrease in satisfaction. The poster calls for attention to the ability to communicate directly, which is especially important in the digital age. The project won in two nominations of the New Domestic Poster Competition, after which it gained popularity and was exhibited in Moscow (Russia) clubs. For me, this project is important because of its relevance, both for the society not only of that time, but also today.

In 2009, the site design project developed by me won an open tender for NPF Sberbank, one of the largest organizations in Russia. With our team, we successfully implemented the project, introduced the latest solutions for that time, which today have become a common part of life.

In 2008, my friends and I launched a non-commercial online portal «Magic Stories». This short stories for children that help develop thinking in a playful way. Each fairy tale was accompanied by board games created according to its motives for games with friends and family. In this way, the project helped children to socialize and improve relationships with loved ones. The project received the New Reality award in 2009 and the Golden Site award in 2011.

In 2015, I presented a Russian tourist brand concept, which won an open all-Russian competition, beating works of top studios. Also, this project was highly appreciated by experts from an international community.

One largest and most amazing projects is a development and launch of a Enjourney social network for travelers. The work was carried out in 2015-2018. This project received a Behance Interaction award in 2019. A brief overview Enjourney. More information in this interview.

Some other interesting projects until 2018 you can see here.

2020

«Art Finance» Winner
Nomination «Money as Art»

2020

«Art Finance» Winner
Special award vc.ru

2020

HUMANS [web design]
Site of the Day

2019

Wacom
Curated Galleries

2019

Three ✕ Three international
illustration awards

2019

ArtAscent
Distinguished artist

2019

Behance Interaction
Curated Galleries

2017

Competition of illustrations «Lords of the Elements», special prize

2016

Laureate of an international competition «Travel brand best practices 2016» in nomination «Tourist destination brand / professional concept»

2015

Winner of the international competition «Tourist brand of Russia»

2014

Winning the design competition for Enjourney

2013

Winning the competition for the development of a brand for the company «Titan»

2012

Winning the tender for the development of the design of the site of the company «Eurotitan»

2011

XI «Golden Site» 3rd place championship in the category «History, culture, music, art, creative projects»

2010

Winning an open tender for the development of a site for the company «Northern Gas»

2009

Prizewinner of the festival
«New Reality»

2009

Winning an open tender for the development of a site for the company «NPF Sberbank»

2005

Audience Award at the festival «Aluminum Cucumber»

2004

New National Poster Competition II. Award in the nomination: «The relevance of the topic»

2004

New National Poster Competition II. Award in the nomination: «The best work on a free topic»

2002

1st place in the festival of art of the OMC «painting»

2002

1st place in the all-Russian competition of information technology: «Interface design»

2001

1st place in the festival of art of the OMC «painting»