Hello) I am Oxana Bayra — CG artist, expert in graphic design, the founding ideology of transmitting visual information through a synergy of allegory and sensory association.

Oxana Bayra — the brand artist designer

21 years of
experience

470+ projects

Among customers: Nestle, PepsiCo, Sberbank, ITM Group, Moscow City Hall, Enjourney...

Oxana Bayra — the brand artist designer

During my creative journey from designer to creative director, with interest and love, I have implemented several hundred projects in concept art, website development and graphic design. I will note some projects that are of particular importance to me, as a creator.

About the MetaCreatures Project

MetaCreatures is an exploration of the facets of personality: synesthetic states embodied as unique algorithmic artifacts. The MetaCreatures painting collection is a systematic study of human psycho-emotional states. Through the lens of synesthesia and visual metaphor, each state is transformed into a sensory equivalent — an avatar image.

The key innovation lies in a proprietary method for creating «impossible tools». I develop complex algorithmic brushes and pencils, which are physically impossible and exist solely within a mathematical environment. Their unique imprints on the canvas generate an unprecedented dynamism of form, unattainable through traditional means. This process creates a completely new visual experience.

Each MetaCreature is a technological artifact with a unique process DNA. It is digital matter, crafted by custom algorithms based on psychology and cultural codes. The color palette, as part of this research-driven approach, is harmonized with the emotional resonance of each state, guided by the principles of neuroaesthetics and synesthetic connections.

The project's strong concept ensures recognizability and scalability. It transcends trends by addressing fundamental human experiences. The collection serves as a launchpad for deep audience engagement (everyone can find a state that resonates), for creating merchandise with powerful meaning, for cross-media projects, and for collaborations in interior design and luxury goods. It also includes a limited series for premium collecting (the author's algorithms are an unreproducible asset).

MetaCreatures is for those who appreciate intellectual depth, sensory immersiveness, and technological innovation. Limited Collector's Edition MetaCreatures. The limited collector's edition of MetaCreatures features author's Giclée-grade prints. The quality will satisfy true connoisseurs: premium satin-coated paper, eco-solvent pigment inks, and a high-tech printing method that captures the most minute details. Each piece is accompanied by a certificate of authenticity.

Available sizes (made to order): 85 x 60 cm, 120 x 85 cm.

Choose your MetaCreature

Art & design 2004 — 2018

Social poster «Third in a relationship» was created in 2004. In those days, mobile phones were just beginning to be widely used by the people. Even then, I noticed a growing trend, as people's immersion in gadgets led to the degradation of their life communication skills and a decrease in satisfaction. The poster calls for attention to the ability to communicate directly, which is especially important in the digital age. The project won in two nominations of the New Domestic Poster Competition, after which it gained popularity and was exhibited in Moscow (Russia) clubs. For me, this project is important because of its relevance, both for the society not only of that time, but also today.

In 2009, the site design project developed by me won an open tender for NPF Sberbank, one of the largest organizations in Russia. With our team, we successfully implemented the project, introduced the latest solutions for that time, which today have become a common part of life.

In 2008, my friends and I launched a non-commercial online portal «Magic Stories». This short stories for children that help develop thinking in a playful way. Each fairy tale was accompanied by board games created according to its motives for games with friends and family. In this way, the project helped children to socialize and improve relationships with loved ones. The project received the New Reality award in 2009 and the Golden Site award in 2011.

In 2015, I presented a Russian tourist brand concept, which won an open all-Russian competition, beating works of top studios. Also, this project was highly appreciated by experts from an international community.

One largest and most amazing projects is a development and launch of a Enjourney social network for travelers. The work was carried out in 2015-2018. This project received a Behance Interaction award in 2019. A brief overview Enjourney. More information in this interview.

Some other interesting projects until 2018 you can see here.

2022

Time To Craft
Nomination «Best Design»

2020

«Art Finance» Winner
Nomination «Money as Art»

2020

«Art Finance» Winner
Special award vc.ru

2020

HUMANS [web design]
Site of the Day

2019

Wacom
Curated Galleries

2019

Three ✕ Three international
illustration awards

2019

ArtAscent
Distinguished artist

2019

Behance Interaction
Curated Galleries

2017

Competition of illustrations «Lords of the Elements», special prize

2016

Laureate of an international competition «Travel brand best practices 2016» in nomination «Tourist destination brand / professional concept»

2015

Winner of the international competition «Tourist brand of Russia»

2014

Winning the design competition for Enjourney

2013

Winning the competition for the development of a brand for the company «Titan»

2012

Winning the tender for the development of the design of the site of the company «Eurotitan»

2011

XI «Golden Site» 3rd place championship in the category «History, culture, music, art, creative projects»

2010

Winning an open tender for the development of a site for the company «Northern Gas»

2009

Prizewinner of the festival
«New Reality»

2009

Winning an open tender for the development of a site for the company «NPF Sberbank»

2005

Audience Award at the festival «Aluminum Cucumber»

2004

New National Poster Competition II. Award in the nomination: «The relevance of the topic»

2004

New National Poster Competition II. Award in the nomination: «The best work on a free topic»

2002

1st place in the festival of art of the OMC «painting»

2002

1st place in the all-Russian competition of information technology: «Interface design»

2001

1st place in the festival of art of the OMC «painting»