What is the real Russia? Russia is a warm soul, beautiful architecture, graceful ballet, colorful paintings of Russian artists, traditional crafts, fascinating nature... All this splendor immerses you in the magic. For such a magical country, I made a great identity, choosing the magical Firebird as a symbol. A bright and inspiring symbol of wisdom, grandeur and extraordinary beauty. The Firebird is already widely known both in Russia and abroad, and this image is not «worn out». Perfect!
2015 / Winner of the international competition «Tourist brand of Russia»
2016 / «Travel brand best practices 2016» in nomination «Tourist destination brand / professional concept»
From the numerous feathers of the national bird are formed recognizable patterns and elements of the brand, echoing the historical Russian motifs.