Wave
«WAVE» is a modern high-quality recording Studio for modern talented musicians and singers. In this project I developed a brand in the spirit of the time of advanced creative personalities. I was inspired by how the vibrations of a musical instrument in the hands of a musician can Express emotions and energy. As do the singers, bewitching and captivating. Wave is a sound oscillation, so the symbol of the brand I expressed by visualization of the oscillation, energetic and bright as imperishable music! Creating a mood resonance of the brand’s insistence with its target audience.
«WAVE» is one of my most difficult projects. To translate emotions and feelings from one environment — sound, to a completely different one — visual, turned out to be a difficult and very interesting task.
At the very beginning, I was faced with the fact that the plastic letters do not fit into a single wave. With this option, the first three letters are glued together, the letter «a» completely disappears, and «e» treacherously does not fit into the wave dynamics.
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form ideas
Working on the logo, experimenting with forms, I created more than sixty ideas of the style. I am especially proud of the fact that I managed to find solutions, and now I am happy to represent the WAVE brand.